{"title":"Bestsellers","description":"Our most-loved staples — Ethiopian coffee, mitmita, shiro and berbere.","products":[{"product_id":"mitmita-8-oz","title":"Mitmita - 8 oz","description":"\u003ch1 data-start=\"1365\" data-end=\"1404\"\u003e\u003cstrong data-start=\"1367\" data-end=\"1404\"\u003eMitmita – Bold Heat in Every Bite\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch3 data-start=\"1406\" data-end=\"1434\"\u003e\u003cstrong data-start=\"1410\" data-end=\"1432\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1435\" data-end=\"1604\"\u003eMitmita is fiery, vibrant, and unapologetically bold. This hot Ethiopian spice blend packs a punch, elevating dishes with a sharp kick of heat that spice lovers crave.\u003c\/p\u003e\n\u003ch3 data-start=\"1606\" data-end=\"1635\"\u003e\u003cstrong data-start=\"1610\" data-end=\"1633\"\u003eTaste the Tradition\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1636\" data-end=\"1883\"\u003eMade with bird’s eye chili peppers, cardamom, and other fragrant spices, Mitmita is a beloved table spice in Ethiopia. Traditionally served alongside kitfo or sprinkled over cooked meats, its intensity brings warmth and excitement to every dish.\u003c\/p\u003e\n\u003ch3 data-start=\"1885\" data-end=\"1907\"\u003e\u003cstrong data-start=\"1889\" data-end=\"1905\"\u003eHow to Enjoy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"1908\" data-end=\"2133\"\u003e\n\u003cli data-start=\"1908\" data-end=\"1976\"\u003e\n\u003cp data-start=\"1910\" data-end=\"1976\"\u003eSprinkle over kitfo (Ethiopian steak tartare) for authentic heat\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1977\" data-end=\"2023\"\u003e\n\u003cp data-start=\"1979\" data-end=\"2023\"\u003eMix into butter or oil as a dip for injera\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2024\" data-end=\"2080\"\u003e\n\u003cp data-start=\"2026\" data-end=\"2080\"\u003eUse as a finishing spice for meats, eggs, or lentils\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2081\" data-end=\"2133\"\u003e\n\u003cp data-start=\"2083\" data-end=\"2133\"\u003eAdd to hot sauces or marinades for a fiery twist\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"2135\" data-end=\"2165\"\u003e\u003cstrong data-start=\"2139\" data-end=\"2163\"\u003eSpice Up Your Pantry\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2166\" data-end=\"2298\"\u003eIf you love heat, this spice belongs in your kitchen. Add Mitmita to your meals and experience the bold side of Ethiopian cooking.\u003c\/p\u003e","brand":"Balè Moya","offers":[{"title":"Default Title","offer_id":46986490183900,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/1400\/5980\/files\/0001-8363698338658217290.jpg?v=1787687393"},{"product_id":"mitin-shiro-8-oz","title":"Mitin Shiro - 8 oz","description":"\u003ch1 data-start=\"125\" data-end=\"162\"\u003e\u003cstrong data-start=\"127\" data-end=\"162\"\u003eMitin Shiro – Comfort in a Bowl\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch3 data-start=\"164\" data-end=\"192\"\u003e\u003cstrong data-start=\"168\" data-end=\"190\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"193\" data-end=\"393\"\u003eMitin Shiro is the ultimate comfort food - smooth, flavorful, and deeply nourishing. This seasoned chickpea flour mix is a staple in Ethiopian homes, known for its rich flavor and quick preparation.\u003c\/p\u003e\n\u003ch3 data-start=\"395\" data-end=\"424\"\u003e\u003cstrong data-start=\"399\" data-end=\"422\"\u003eTaste the Tradition\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"425\" data-end=\"650\"\u003eInfused with spices like berbere, garlic, and onions, Mitin Shiro creates a velvety stew when simmered with water or broth. For generations, it has been enjoyed with injera as a daily meal that is both hearty and wholesome.\u003c\/p\u003e\n\u003ch3 data-start=\"652\" data-end=\"674\"\u003e\u003cstrong data-start=\"656\" data-end=\"672\"\u003eHow to Enjoy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"675\" data-end=\"1044\"\u003e\n\u003cli data-start=\"675\" data-end=\"733\"\u003e\n\u003cp data-start=\"677\" data-end=\"733\"\u003eSimmer with water or broth for a quick, flavorful stew\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"734\" data-end=\"783\"\u003e\n\u003cp data-start=\"736\" data-end=\"783\"\u003ePair with injera for a classic Ethiopian meal\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"784\" data-end=\"843\"\u003e\n\u003cp data-start=\"786\" data-end=\"843\"\u003eAdd sautéed onions, tomatoes, or butter for extra depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"900\"\u003e\n\u003cp data-start=\"846\" data-end=\"900\"\u003eUse as a base for vegetarian or vegan-friendly meals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"901\" data-end=\"966\"\u003e\n\u003cp data-start=\"903\" data-end=\"966\"\u003eSprinkle as a seasoning to add flavor to vegetables or grains\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"967\" data-end=\"1044\"\u003e\n\u003cp data-start=\"969\" data-end=\"1044\"\u003eUse as a breading for proteins or other foods for a crisp, spiced coating\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1046\" data-end=\"1074\"\u003e\u003cstrong data-start=\"1050\" data-end=\"1072\"\u003eMake Shiro at Home\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1075\" data-end=\"1215\"\u003eBring this Ethiopian classic to your table in minutes. Mitin Shiro makes it easy to enjoy the taste of tradition, no matter where you are.\u003c\/p\u003e","brand":"Balè Moya","offers":[{"title":"Default Title","offer_id":46986490675420,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/1400\/5980\/files\/0001-9080896580121150106.jpg?v=1787688007"},{"product_id":"bula-8-oz","title":"Bula - 8 oz","description":"\u003ch1\u003e\u003cstrong\u003eBula – Ethiopia's Ancient Comfort Food\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBula is a treasured staple from southern Ethiopia, made from the enset plant — often called the \"false banana.\" Smooth, nourishing, and gentle, it has sustained communities for generations and remains one of Ethiopia's most beloved comfort foods.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTaste the Tradition\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCarefully processed the traditional way, Bula is prized for its silky texture and subtle flavor. It is most famously enjoyed as a warm porridge (genfo) or a smooth drink, often finished with a spoonful of spiced butter and a sprinkle of berbere.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Enjoy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003ePrepare as a warm, silky porridge for breakfast\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhisk into a smooth, energizing drink\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTop with kibbeh (spiced butter) and berbere for the classic experience\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eUse as a gentle, nourishing base for savory dishes\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eA Taste of Southern Ethiopia\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWith Bula in your pantry, you hold a piece of one of Ethiopia's oldest food traditions — simple, wholesome, and deeply comforting.\u003c\/p\u003e","brand":"Balè Moya","offers":[{"title":"Default Title","offer_id":46986491035868,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/1400\/5980\/files\/0001-4441063065609013498.jpg?v=1787688593"},{"product_id":"coffee-8-oz","title":"Ethiopian Coffee, The Jebena Studio Blend - 8 oz","description":"\u003ch1 data-start=\"175\" data-end=\"218\"\u003e\u003cstrong data-start=\"177\" data-end=\"218\"\u003eCoffee – Ethiopia’s Gift to the World\u003c\/strong\u003e\u003c\/h1\u003e\n\u003ch3 data-start=\"220\" data-end=\"248\"\u003e\u003cstrong data-start=\"224\" data-end=\"246\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"249\" data-end=\"536\"\u003eEthiopian coffee is more than a drink - it is a ritual, a gathering, and a heritage. This special Balè Moya blend was first introduced at The Jebena Studio Experience, where hundreds have shared in the tradition of brewing coffee together. Now, you can bring that same experience home.\u003c\/p\u003e\n\u003ch3 data-start=\"538\" data-end=\"567\"\u003e\u003cstrong data-start=\"542\" data-end=\"565\"\u003eTaste the Tradition\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"568\" data-end=\"847\"\u003eGrown in Ethiopia’s highlands, these beans carry floral aromas, fruity notes, and a smooth finish. Carefully selected and blended by Balè Moya, this coffee embodies the essence of Ethiopia’s birthplace of coffee while honoring the community moments shared at The Jebena Studio.\u003c\/p\u003e\n\u003ch3 data-start=\"849\" data-end=\"871\"\u003e\u003cstrong data-start=\"853\" data-end=\"869\"\u003eHow to Enjoy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"872\" data-end=\"1124\"\u003e\n\u003cli data-start=\"872\" data-end=\"939\"\u003e\n\u003cp data-start=\"874\" data-end=\"939\"\u003eBrew traditionally in a jebena for the full cultural experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"940\" data-end=\"1004\"\u003e\n\u003cp data-start=\"942\" data-end=\"1004\"\u003eUse in a French press or pour-over for clean, complex flavor\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1005\" data-end=\"1062\"\u003e\n\u003cp data-start=\"1007\" data-end=\"1062\"\u003ePair with injera or Ethiopian snacks for authenticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1063\" data-end=\"1124\"\u003e\n\u003cp data-start=\"1065\" data-end=\"1124\"\u003eEnjoy black or with a touch of spiced butter for richness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1126\" data-end=\"1163\"\u003e\u003cstrong data-start=\"1130\" data-end=\"1161\"\u003eExperience Balè Moya Coffee\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1164\" data-end=\"1310\"\u003eSavor the blend that began at The Jebena Studio Experience. Bring home this Balè Moya coffee and taste the story of Ethiopia, one cup at a time.\u003c\/p\u003e","brand":"Balè Moya","offers":[{"title":"Default Title","offer_id":46986493395164,"sku":null,"price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/1400\/5980\/files\/0001-4922948221327731241.jpg?v=1787687416"},{"product_id":"the-gursha-box-monthly-spice-coffee-subscription","title":"The Gursha Box | Monthly Spice \u0026 Coffee Subscription","description":"\u003ch2\u003e\u003cstrong\u003eThe Gursha Box – Ethiopia, Delivered Monthly\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eA gursha is a bite offered by hand to someone you love — the warmest gesture at an Ethiopian table. The Gursha Box brings that spirit to your door every month: the four essentials of Ethiopian cooking, blended in small batches and shipped automatically so your pantry never runs dry.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat's Inside Every Month\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBerbere (8 oz)\u003c\/strong\u003e — the soul of Ethiopian cuisine, backbone of every wot\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMitmita (8 oz)\u003c\/strong\u003e — the fiery table spice for kitfo, eggs, and everything bold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMitin Shiro (8 oz)\u003c\/strong\u003e — seasoned chickpea flour for velvety, comforting shiro in minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthiopian Coffee, The Jebena Studio Blend (8 oz)\u003c\/strong\u003e — floral, fruity highland coffee to close every meal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Subscribe\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBought separately, these four staples cost $41 every month. Subscribers pay \u003cstrong\u003e$34.99\u003c\/strong\u003e — about 15% off, always in stock, no reordering, cancel anytime. Blended in small batches — ships in 2–3 weeks.\u003c\/p\u003e","brand":"Balè Moya","offers":[{"title":"Monthly Box","offer_id":52334319599836,"sku":"GURSHA-BOX-M","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/1400\/5980\/files\/0001-6011693457256935339_720x900_crop_center_67491799-8837-47e1-ab80-d1e419e24dbe.jpg?v=1787778713"}],"url":"https:\/\/thebalemoya.com\/collections\/bestsellers.oembed","provider":"Balè Moya","version":"1.0","type":"link"}