{"title":"The Membership","description":"\u003cp\u003eA premium Ethiopian pantry blend, delivered monthly. The skills to use it, taught every week. The pantry is the beginning. Becoming Balè Moya is the goal.\u003c\/p\u003e","products":[{"product_id":"the-gursha-box-monthly-spice-coffee-subscription","title":"The Gursha Box | Monthly Spice \u0026 Coffee Subscription","description":"\u003ch2\u003eThe Gursha Box – Ethiopia, Delivered Monthly\u003c\/h2\u003e\u003cp\u003eA gursha is a bite offered by hand to someone you love — the warmest gesture at an Ethiopian table. This is the monthly version of that: a curated selection of Balè Moya spices and coffee delivered to your door every month, each one chosen to take you deeper into Ethiopian cooking and coffee culture.\u003c\/p\u003e\u003chr\u003e\u003ch3\u003eOur products promise to you\u003c\/h3\u003e\u003cp\u003eAt Balè Moya, our spice blends are ground, blended, and mixed here in the US to guarantee an ultimate freshness and quality to your table. Our \u003ca href=\"https:\/\/thebalemoya.com\/products\/berbere\"\u003eBerbere\u003c\/a\u003e is the blend you'd cook doro wot with. Our \u003ca href=\"https:\/\/thebalemoya.com\/products\/mitmita-8-oz\"\u003eMitmita\u003c\/a\u003e is the one you'd reach for over kitfo — but don't limit yourself. We showcase the endless possibilities of how you can use our spices beyond the staple traditional dishes.\u003c\/p\u003e\u003cp\u003eWe also believe you should understand what you're buying. That's why \u003ca href=\"https:\/\/thebalemoya.com\/blogs\/guides\"\u003eThe Pantry\u003c\/a\u003e exists — every spice we sell has a story, a function, and a place in the meal. Start there, then shop.\u003c\/p\u003e\u003cp\u003eOur \u003ca href=\"https:\/\/thebalemoya.com\/collections\/spices-pantry\"\u003eSpices \u0026amp; Blends collection\u003c\/a\u003e ships nationwide. If you're in the DMV, local pickup is available.\u003c\/p\u003e","brand":"Balè Moya","offers":[{"title":"Monthly Box","offer_id":52334319599836,"sku":"GURSHA-BOX-M","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/1400\/5980\/files\/0001-6011693457256935339_720x900_crop_center_67491799-8837-47e1-ab80-d1e419e24dbe.jpg?v=1787778713"},{"product_id":"the-gursha-table-membership","title":"The Agelgel — Membership","description":"\u003cp\u003e\u003cstrong\u003eA seat at the Ethiopian table. Every week.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe Agelgel is Balè Moya's quarterly membership. Named for the traditional woven basket used to carry injera — the foundation, the vessel, the beginning of every meal.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eEvery Tuesday: \u003cstrong\u003eBut First, Gursha\u003c\/strong\u003e — one recipe, the story behind it, the one Balè Moya product that makes it sing\u003c\/li\u003e\n\u003cli\u003eEvery Monday we teach — a \u003cstrong\u003elive cooking class, free for all members\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eFull recipe access after every class\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonthly Gursha Box\u003c\/strong\u003e — 6 to 7 freshly made Balè Moya products delivered every month, including fresh injera now and frozen injera batter starting November 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15% member discount\u003c\/strong\u003e on all products, always\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree shipping\u003c\/strong\u003e on every order\u003c\/li\u003e\n\u003cli\u003eEarly access to new drops before they go public\u003c\/li\u003e\n\u003cli\u003ePrivate community: ask questions and get direct feedback from our instructors\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eBilled quarterly at $125 (~$42\/month).\u003c\/em\u003e\u003c\/p\u003e","brand":"Balè Moya","offers":[{"title":"Quarterly (~$42\/month)","offer_id":52493999440092,"sku":null,"price":125.0,"currency_code":"USD","in_stock":true}]},{"product_id":"the-messob-circle-membership","title":"The Messob — Membership","description":"\u003cp\u003e\u003cstrong\u003eEverything at the table. Plus a seat at the dinner.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe Messob is Balè Moya's annual membership. Named for the traditional woven basket table that injera is served on — the place where everyone gathers, the heart of the Ethiopian meal.\u003c\/p\u003e\n\n\u003cp\u003eEvery perk of The Agelgel, plus exclusive access to our quarterly private dinners rotating across Washington DC, New York City, and Los Angeles.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eEvery Tuesday: \u003cstrong\u003eBut First, Gursha\u003c\/strong\u003e — one recipe, the story behind it, the one Balè Moya product that makes it sing\u003c\/li\u003e\n\u003cli\u003eEvery Monday we teach — a \u003cstrong\u003elive cooking class, free for all members\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eFull recipe access after every class\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonthly Gursha Box\u003c\/strong\u003e — 6 to 7 freshly made Balè Moya products delivered every month, including fresh injera now and frozen injera batter starting November 2026\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15% member discount\u003c\/strong\u003e on all products, always\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree shipping\u003c\/strong\u003e on every order\u003c\/li\u003e\n\u003cli\u003eEarly access to new drops before they go public\u003c\/li\u003e\n\u003cli\u003ePrivate community: ask questions and get direct feedback from our instructors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuarterly private dinners\u003c\/strong\u003e — exclusive in-person events rotating across Washington DC, New York City, and Los Angeles. The Messob members only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eBest Value — save $90 vs quarterly billing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBilled annually at $450 (~$38\/month).\u003c\/em\u003e\u003c\/p\u003e","brand":"Balè Moya","offers":[{"title":"Annual (~$38\/month · Best Value · Save $90)","offer_id":52494000095452,"sku":null,"price":450.0,"currency_code":"USD","in_stock":true}]}],"url":"https:\/\/thebalemoya.com\/collections\/the-membership.oembed","provider":"Balè Moya","version":"1.0","type":"link"}