Get a Gursha
Get a Gursha
In Ethiopia, a gursha is the act of feeding someone by hand — the deepest gesture of love at the table. Share Balè Moya with the people you love, and every time they shop, we feed you right back.
Start sharing — it's freeHow it works
Join free and get your personal gursha link. Your friends get 10% off their first order.
When a friend shops through your link, their order counts toward your gursha ladder — automatically.
Watch your progress bar climb, collect badges, and unlock bigger rewards at every tier.
The Gursha Ladder
Every tier unlocks when a friend you referred makes a purchase. Climb as high as you can — the table only gets fuller.
Why "gursha"?
At an Ethiopian table, you don't just eat — you feed. A gursha placed in someone's mouth says I see you, I care for you, you are family. This program works the same way: the more you feed your people, the more the table gives back.
Good to know
How do I get my gursha link?
Tap "Start sharing" above and log in (or create a free account). Your personal link and live progress appear in your rewards panel — share it anywhere: texts, group chats, socials.
When do rewards unlock?
The moment your friend's order is placed, it counts. Rewards land in your account automatically as credits or codes; physical rewards (like the tee and the Gursha Box) come with a claim code by email.
Do tiers stack?
Yes — a single $100+ referral earns you the First Taste, Gursha Giver and Magical Gursha rewards. Every friend keeps counting toward the Box, the Circle and Maestro.
Is there a limit?
Feed as many people as you like. Rewards can't be exchanged for cash, and self-referrals don't count — a gursha is for someone else, after all.